TikTok Ads

How Much Do TikTok Ads Cost in 2026? Real CPM, CPC and CPA Numbers

TikTok ads cost a median $0.62 per click and $4.10–$16.20 per 1,000 impressions in 2026. Real benchmarks, minimum budgets, and the test budget that works.

TikTok Shop Affiliate: How to Join, Pick Products, and Earn Commission in 2026

TikTok Shop affiliate in 2026: US eligibility, the 30-day pilot, real commission math, and how to pick products that sell — no stock needed.

How to Sell on TikTok Shop in 2026: Setup, Fees & Creators

How to sell on TikTok Shop in 2026: setup, fees, shipping rules, and the creator strategy that moves products — no followers needed to start.

New 16 min

Meta Banned TikTok Ads From Its Own Apps: What Advertisers Should Do Next

Meta now blocks ByteDance ads and ads linking to TikTok in 7 countries. What breaks, what to audit this week, and where to send your traffic.

New 12 min

Each TikTok Beauty Video Now Earns $96, Down From $379 — The Playbook for a Saturated Feed

TikTok Shop beauty sales per video fell 75% in two years (Charm.io Q3 2026). What sellers and advertisers should do about the content treadmill.

TikTok's October 2026 Updates: A Practical Advertiser Playbook for Buy Direct, GMV Max, and the Ad Network

TikTok's six October 5 commerce updates, triaged: what to act on before Black Friday, what waits until January, and the margin math GMV Max needs.

Spark Ads: How to Boost Organic TikTok Content Into Paid Campaigns

Spark Ads let you put budget behind a real post instead of a disconnected ad unit — how they work, when they beat standard ads, and the authorization step.

New 9 min

TikTok Pixel and Events API: Getting Your Tracking Right

The TikTok Pixel alone isn't reliable anymore — why the Events API matters, how deduplication works, and the setup that keeps Smart Bidding learning.

TikTok Shop vs. Running Ads to Your Own Website: Which Should You Choose in 2026

Real fee, checkout-friction, and data-ownership tradeoffs between TikTok Shop and ads to your own store — and why most sellers eventually run both.

New 9 min

Running TikTok Ads in Pakistan, India & Southeast Asia: What's Actually Different

COD-driven conversion tracking gaps, ad account verification, and creative and language calls that change when the audience is South and Southeast Asian.

TikTok Is Retiring Custom Identity: What Advertisers Must Do

TikTok is phasing out ads that run without a linked account — what Custom Identity was, why campaigns are getting blocked, and how to transition in time.

How to Write TikTok Ad Scripts People Actually Watch

A hook, structure, and pacing formula for TikTok ad scripts, plus the three script mistakes that make viewers scroll past in the first second.

TikTok Ads Budget: How Much to Spend Before You Scale

Platform minimums, how much total spend you need before judging results, and the bidding and scaling mistakes that waste a test before it starts.

TikTok Ads vs. Facebook Ads: Which Should You Run First

The real differences in cost, creative demands, and audience behavior — and which platform makes more sense for your first ad budget.