Google Ads Ab Tumhari Website Se Coupons Utha Kar Ads Mein Lagayega — Kya Check Karo

12 October 2026 ko Google Ads ne tumhare ads ke saath kuch naya karna shuru kiya: usne tumhari website parhna shuru ki, wahan jo discounts aur deals likhe milein unhein pakra, aur khud se tumhare ads mein laga diya. Koi checkbox nahi dabaya, koi asset upload nahi kiya. Feature ka naam hai automated promotions, aur tum is mein default se andar ho.

Google ne ek haftay pehle email bhi bheji thi — Search Engine Roundtable ne 5 October ko poori email publish ki — aur alfaz seedhe the: “Starting October 12, 2026, Google Ads will automatically identify and extract high-quality promotions, such as coupons and deals, from your website and apply them directly to your campaigns.” Hamara khayal hai aksar advertisers ne wo email parhe bina delete kar di. Ye ghalti ho gi.

12 October ko asal mein kya badla

Google ke crawlers tumhari site ke landing pages scan karte hain, promotional offers pehchantay hain — “$50 off,” “20% off,” “free consultation,” is qisam ki cheezein — aur unhein promotion assets bana dete hain, wo chhoti deal lines jo search ad ke neeche nazar aati hain. Phir ye assets khud-ba-khud eligible campaigns mein lag jate hain.

Eligible ka matlab, filhal: Search aur Performance Max campaigns jinke saath location assets linked hon (yaani Google Business Profile connection — local shops, clinics, contractors, restaurants) aur jinke paas pehle se promotion assets na hon. Isi liye is mahine Performance Max aur Search campaigns ke asal farq samajhna pichle mahine se zyada zaroori hai — dono campaign types is mein aa rahe hain.

Ek baat coverage ne sahi kahi: ye koi bilkul nayi capability nahi jo Google ne pichle haftay banayi ho. Feature khamoshi se pehle se maujood tha; 12 October ko Google ne location-asset campaigns ko is mein force-enroll karna shuru kiya. Aur force-enrollment hi hai — email kehti hai opt-out “at any time” available hai, lekin default ON hai, jo account-level automated assets settings se band hota hai. Google ka pattern wazeh hai: pehle automate karo, phir advertisers ko saaf karne do. Is par wapas aate hain.

Purane coupon ka jaal

Ye wala scenario hamein fikar mein dalta hai, kyunki iska early version hum ek client ke saath dekh chuke hain. Unki site par January ki promotion ka “15% off first visit” banner laga tha — kabhi utaara hi nahi, kyunki koi us page ke banner ke baare mein sochta nahi jis par zyada traffic hi nahi aati. Google ke crawler ko traffic se koi matlab nahi. Usne promotion dekhi, use “high quality” samjha, aur ab client ke search ads har clicker ko 15% off ka wada karte hain.

Deal dhoondne wala customer convert hota hai, checkout par ad dikhata hai, aur business ab legally aur reputation-wise us discount ka zimmedar hai jo usne nau mahine pehle band kar diya tha. Search traffic ke coupon-hunter hisse se multiply karo aur tumhare paas margin ka leak hai jo Google ke kapre pehne hai.

Is se bura variant: referral-only ya partner-exclusive codes jo tumhari website par pare hain. Ye kabhi public ke liye nahi thay. Agar Google inhein promotions samajh le, to ye promotion assets ban jayenge — har us shakhs ko nazar aayenge jo tumhare keywords search kare. Is change par ek agency ke write-up ne bilkul yehi flag kiya tha aur advertisers se kaha tha ke agar site par kuch private para hai to account-level settings check karein.

Jo ghalti hum sab se zyada dekhte hain, wo Google Ads ki setting hai hi nahi. Ye website hygiene ka masla hai jise Google ne ab advertising ka masla bana diya hai.

Kaun affected hai — aur kaun mehfooz

Filhal affected: Search aur PMax campaigns jin mein location assets linked hon aur manually uploaded promotion assets na hon. Agar tum local business chala rahe ho aur Google Ads use karte ho, to check karne tak assume karo ke ye tum ho.

Filhal mehfooz:

• Campaigns jin mein manually uploaded promotion assets hon — Google unhein skip karta hai. Control rakhne ka ye sab se saaf tareeqa hai: apni asal current offers khud upload karo aur automated system tumhein chhor dega.
• Campaigns jin mein location assets na hon. Is jumle mein “filhal” bohat wazan rakhta hai. Google ke automation features takreeban hamesha narrow se shuru hote hain aur phir expand hote hain. Humara andaza hai ke ek saal ke andar broader rollout ho ga, lekin ye andaza hai, fact nahi — hum ise saaf keh rahe hain.

Google ka is par apna help page do dafa parhne ke laiq hai, khaas tor par ye line: “Make sure to keep your website’s promotional details up to date, or manually upload specific promotions if you require exact control over what is shown.” Matlab: Google tumhare business ke baare mein kya advertise karta hai, is ki accuracy ab partially tumhari website ki zimmedari hai. Ye naya hai, aur is par ghor karne laiq hai.

Google se pehle khud apni site ka audit karo

Ye 15 minute ka kaam hai. Is haftay kar lo:

1. Apni site par promo words dhoondo. Apne domain par ”$”, ”%”, “off”, “coupon,” “deal,” “free consultation,” “limited time,” aur “save $” search karo. Purane blog posts, service pages, aur holiday landing pages aksar crime scene hote hain. February 2024 ka winter special page jo abhi bhi indexed hai, bilkul wohi cheez hai jise crawler bohat pasand karta hai.

2. Jo purana hai use khatm karo ya update karo. Agar offer ab asal nahi hai, to delete karo. Agar asal hai lekin dhang se nahi likhi, to theek karo. Yaad rakho: is audit mein jo bachega, Google usehi tumhari taraf se advertise kar sakta hai.

3. Private offers check karo. Referral codes, partner pricing, affiliate-only deals — agar ye publicly crawlable page par hain to ye candidates hain. Inhein gate karo ya exposure accept karo.

4. Agle haftay apne Assets tab mein dekho. Yahan ek chalaki hai: automatically created promotions Assets report mein tab tak nazar nahi aati jab tak unhein koi impression nahi mila. Jo Google ne banaya hai, tum use poori tarah tab tak review nahi kar sakte jab tak wo kam az kam ek dafa bahar nahi aa chuki. Feature ke live hone ke kuch din baad dobara check karo.

5. Faisla karo: manual assets ya opt-out. Agar tumhein promotion assets asoolan pasand hain (aur hone chahiye — aage batate hain kyun), to apni asal offers manually upload karo. Is se automation block ho jayegi. Agar tum bilkul kuch nahi chahte, to account level par Automated Promotions band kar do. Dono legitimate hain; illegitimate ye hai ke kuch na karo aur baad mein hairan ho.

Hamari raay: feature se gussa ho kar band mat karo

5 October se hum ne bohat se “Google ki har automation band kar do” wale takes parhe hain, aur humare khayal mein ye lazy move hai. Ye rahi wo stance jise hum asal mein defend karenge:

Promotion assets muft ki ad real estate hain. Ye tumhare ad ko page par physically bara banate hain, aur expected click-through rate ad rank ka asal input hai — ek genuine, relevant coupon $4.80 CPC wali campaign ko usehi keyword par competitor se outbid karwa sakta hai, bina bid chhue. Hum ne promo-enabled local ads dekhe hain jo isi wajah se bare budget wale competitors ke khilaf top-of-page share pakre hue thay. Ye rakhne laiq cheez hai.

Buri practice ye hai ke feature on rakho jabke tumhari site gandi hai. Utni hi buri practice reflexive opt-out hai: “Google ki automations hamesha buri hoti hain” ek heuristic hai, strategy nahi. Automated assets asal kaam bachate hain jab unhein saaf site feed ki jaye — bilkul waise hi jaise Smart Bidding kaam karta hai jab use saaf conversion data mile. Discipline dono cases mein wohi hai: input ka audit karo, output ko control karo, change ki tareekh note karo.

Aur ye hamara honest caveat hai: hum abhi nahi jante ke Google ka “high-quality” filter asal mein kitna strict hai. Hum ne koi documented case nahi dekha jahan is ne wazeh tor par non-promotional page ko ghalat parha ho. Lekin auto-applied recommendations ke saath Google ka track record — kitne hi advertisers aise uthe hain jinke recommendations unhon ne kabhi approve hi nahi ki thin — andhe bharose ki wajah nahi deta. Audit chalao, Assets tab monthly dobara check karne ka calendar reminder lagao, aur is feature ko apne account mein innocent prove hone tak guilty samjho.

Agle 30 dinon mein kya track karo

Do reporting aadatein batayengi ke is ne faida diya ya nuksan:

Apne blended numbers dekho, sirf Google ka dashboard nahi. Agar auto-created promo zyada-CTR clicks lane lage, to Google ise improved performance report karega — jo technically sahi hai, lekin kis margin cost par? Apne ad spend aur ROI tracking spreadsheet mein 12 October ki tareekh note karo, taake teen haftay baad blended cost per order mein shift market change samajh kar ghalat na parha jaye jabke asal mein coupon change tha.

Competitive picture dekho. Agar rivals ki sites ki offers tum se behtar maintain hain, to unke ads ko abhi muft upgrade mil gaya. Apna Auction Insights report check karo — kisi competitor ka position-above rate tumhare core terms par barhna, bina kisi wazeh bid change ke, aasani se auto-created promotion asset ho sakta hai jo kaam kar raha hai. Ye dono haalon mein actionable intelligence hai: ye batata hai ke unki kaunsi offer clicks jeet rahi hai, jo tum kuch change na bhi karo to jaanna qabil-e-qadar hai.

Ye feature us advertiser ko reward karta hai jiski website sab se saaf hai aur jiski promotion strategy sab se sochi-samjhi hai. Kisi Google automation ke baare mein ye pehle takreeban kabhi sach nahi tha. Interesting times.

Aur agar is mahine account settings ka audit kar rahe ho, to sirf promotions par mat ruko — Google ne 15 October ko channel prioritization aur budget allocation controls bhi roll out kar diye, jo aapko ye rank karne dete hain ke pehle kaunsa channel fund ho. Wahi audit aadat, doosra tab.

FAQ

Kin campaigns ko automated promotions mil sakte hain?

Sirf Search aur Performance Max campaigns jin ke location assets linked hon aur jin mein manually uploaded promotion assets na hon. Baaki sab abhi scope se bahar hai — aur “abhi” matter karta hai, kyunke Google ki automation features aksar narrow start kar ke widen hoti hain.

Automated promotions ko off kaise karein?

Assets, phir three-dot menu, phir Account level automated assets, phir Advanced settings, phir Automated promotions ko Off set karein. Ye account-level switch hai, per-campaign nahi.

Ek automated promotion kitni der chalti hai?

Har ek 24 ghante se kam ke liye serve hone ke liye eligible hoti hai, phir site ke against dobara validate hoti hai. Ye tab tak reassuring lagta hai jab tak yaad na aaye ke ek purana sale banner kisi bhooli hui page par mahinon tak zinda reh sakta hai.

Apna promotion asset upload karne se Google ka version ruk jata hai?

Haan — Google un campaigns ko skip karta hai jin mein pehle se manual promotion assets hon. Ye sab se clean control bhi hai, kyunke aap exact wording aur dates khud set karte hain.