Audience Network Se Fake Orders — Asal Wajah Aur Hal
Agar aapke COD orders mein fake ya wrong phone number ka ratio ajeeb tarah se zyada hai, to sabse pehle apni ad placement check karein. Ye ek pattern hai jo humne multiple ad accounts par consistently dekha hai.
Masla Kya Hai?
Facebook Ads default settings mein Audience Network bhi automatically include kar deta hai — ye woh third-party apps aur websites hain jahan Facebook ads dikhata hai, Facebook ya Instagram ke bahar. In placements par:
- Click quality kaafi kam hoti hai
- Accidental clicks (jaise app ke andar galti se tap ho jana) common hain
- Order form fill karne wale log genuine intent nahi rakhte
Result: order aata hai, lekin number check karne par pata chalta hai ke wo wrong ya fake hai.
Hal: Placement Manually Set Karein
Apni ad set banate waqt “Advantage+ Placements” (automatic) use karne ke bajaye, manual placements select karein aur sirf ye rakhein:
Aur in dono ke andar bhi specific positions select karein (Feed, Stories, Reels) — lekin Audience Network wala option completely uncheck ya omit karein.
Existing Campaigns Ka Kya Karein?
Agar koi campaign already chal rahi hai aur Audience Network include hai:
- Ad set ko edit karein, placement settings mein Audience Network hata dein
- Save karne ke baad 7–10 din ka patience rakhein — pixel ko re-learn karne mein waqt lagta hai
- Is period mein CPR thoda unstable ho sakta hai, ye normal hai
Kya Ye Guarantee Hai?
Nahi — fake orders sirf placement ki wajah se nahi hote, lekin Audience Network ko exclude karna sabse bada aur sabse aasan fix hai jo humne test kiya hai. Baaki fraud signals (jaise device ID, IP tracking) par hum agle article mein baat karenge.